BIG RED DIAMOND – NAME CHANGE TO NORTHCORE RESOURCES INC.

MONTREAL, QUEBEC – July 27, 2011.

Big Red Diamond Corporation has changed its name to Northcore Resources Inc.

Effective at the opening Thursday July 28, 2011, the common shares of Northcore Resources Inc. will commence trading on the TSX Venture Exchange and the common shares of Big Red Diamond Corporation will be delisted. The company is classified as a mineral exploration/ development company.

Capitalization: Unlimited number of common shares without par value of which 82,878,221 shares are issued and outstanding

Escrow: nil

Transfer agent: Computershare Trust Company of Canada – Montreal and Toronto

Old symbol: DIA

New symbol: NCR

New Cusip No.: 66401A103

The Company’s new website should be up and running by August 15, 2011

For further information, please contact:
Jean-Francois Perrault
President & CEO
(514) 576-5837
NorthcoreRes@gmail.com